CONTENT. COVERS. CAMPAIGNS.

This portfolio is a curated look at the kind of work Sondra does best—developing content and campaigns that are as thoughtful as they are visually striking. From editorial direction and social media management to eBlasts, branded graphics, and custom marketing materials, each piece reflects her eye for detail and instinct for what resonates.

Marketing work by Sondra Barr for CDL Roofing. The image shows two print pieces: a Trail Talk magazine cover and a CDL Roofing advertisement promoting the company’s roofing services in the Legend Trail neighborhood. The ad highlights residential and commercial roofing services, company contact information, and licensing credentials. This reflects Sondra Barr’s work in managing print design, ad placement, and local marketing for CDL Roofing.

Collection of hyperlocal publications edited and produced by Sondra Barr, including North Phoenix News, Paradise Valley View, Upper Westsider, Scottsdale North News, The Kyrene Times, and The Scottsdale Standard. Covers feature local businesses, community leaders, events, and neighborhood stories. This reflects Sondra Barr’s editorial leadership, story development, and full production management for multiple monthly lifestyle publications serving the Phoenix metro area.

Collection of Epic Kids magazine covers edited and produced by Sondra Barr. Covers feature kid-centric stories, student profiles, career day spotlights, STEM projects, book reviews, and family-friendly events. This reflects Sondra Barr’s editorial leadership, youth-focused content development, and full magazine production for a children’s lifestyle publication.

Collection of East Valley Magazine covers created and produced by Sondra Barr. The covers showcase a variety of lifestyle, fashion, dining, and community stories, reflecting Sondra Barr’s leadership in launching the publication, shaping editorial direction, managing content, and overseeing full issue production for the East Valley’s regional lifestyle audience.

A collection of four 202 Magazine covers created by Sondra Barr, showcasing her work in editorial direction, design, and content creation for a regional lifestyle publication serving Arizona's East Valley. Covers feature topics such as Arizona Restaurant Week, culinary highlights, professional golfer Blair O’Neal, East Valley community leaders, local fashion, and Mesa's Lucy Angel country music trio. Each cover reflects the magazine's blend of community storytelling, lifestyle features, and polished design.

A two-page spread from Go Gilbert! magazine titled “Meet the Model Finalists!” Four women stand side by side outdoors on a palm tree-lined street, each dressed in colorful dresses: coral, turquoise, hot pink, and navy blue. A pink circle on the page reads “You pick the winner!” The article is written by Sondra Barr, with additional text and voting information along the right side of the spread.

Sondra Barr, Fashion Editorial Production

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Kudos

Feedback that Hits the Mark

Natasha Beal

Owner/publisher Obstinate Ideas

"I have had the absolute pleasure of working with Sondra for 2+ years, and hope to continue for many more years to come. She has a no BS attitude with an impressive work ethic, which I appreciate. Hiring her has been one of the best decisions I have made for my company. She tackles everything thrown at her (including the launch of an 8th publication - surprise!), which has freed up time that I need to spend elsewhere on the company. I don't know how she does so much, and makes it look so easy."

Vanessa Fryer

Freelance

Graphic Designer

“Sondra, owner of The Media Barr, is the best editor I've ever worked with. I have been working in the industry for 12 years, and have seen many editors come and go. Sondra, in my opinion, is the easiest to work with, extremely friendly, and very good at what she does. I would highly recommend using The Media Barr for your next project. You will not be disappointed. There's nothing she can't do.”

Sam Houston

Owner/publisher

LIVING WELL Magazine

"Sondra can do it all in publishing. For the past 11 years, and for as long as she’ll have us, Sondra has provided us expert writing and editing for all our magazines, website content, and social media. She’s been an invaluable part of our team with many important decisions and always brings experience and creativity to the table. Sondra handles each conversation, project, and deadline with utmost professionalism and eagerness. We are blessed to have her. Thanks a million, Sondra!"

Denise Testori

Former President

Prestige Cleaners

"I want to take a moment and express my appreciation for the artful (communication and graphic) task you are achieving for Prestige’s facebook entries. The posts have been genuine with a variety of teachable and chuckle moments. Grateful for your talents!

Stay “cool” and thank you, again!"