On Location
Client: Personal Milestone
Role: Aspiring Journalist
Meeting legendary newscaster Walter Cronkite—a formative moment that sparked a lifelong passion for storytelling and journalism.
Client: Epic Kids
Role: Editor
Represented Epic Kids as Managing Editor at children's expos, engaging families, promoting the publication, and creating an interactive brand experience.
Client: 85086 Magazine
Role: Managing Editor
Interviewing the Daisy Mountain Fire Chief for a cover story—getting the facts firsthand and highlighting the people who keep our communities safe. Field reporting with purpose and a notepad always in hand.
Client: Epic Kids
Role: Editor
Picked up hot off the press and delivered with pride—this was the very first issue of Epic Kids produced. From content creation to distribution logistics, Sondra handled it all to get this new product into the hands of students across the Valley.
Client: Avery Lane
Role: Social Media Manager
Behind the scenes of a photo shoot for Avery Lane, where every detail was curated to reflect the brand’s upscale aesthetic and showcase the store's luxury items.
Client: East Valley Magazine
Role: Managing Editor
Behind the scenes of a cover shoot with Myranda North Molina of Myranda's Fine Jewelry. From concept to camera, Sondra handled production to spotlight one of the Valley’s standout businesswomen
Client: Times Media Group
Role: Managing Editor
Delivering smiles—and a prize package—to the winner of a Cutest Pet Contest, produced from start to finish. From concept and promotion to judging and fulfillment, this was one of many fun, community-driven campaigns Sondra's brought to life.
Client: The Media Barr, Inc.
Role: Owner
Attending community events alongside iconic journalists like Katie Couric. Staying plugged into the media world has always been part of Sondra's business—building relationships, staying current, and bringing that insight back to every story she tells and brand she supports.
Client: 85086 Magazine
Role: Managing Editor
Interviewing the owners of a local favorite for a cover story. Asking the right questions, gathering the backstory, and digging into the details that make neighborhood spots like this so special.
Client: Red Fox Wireless
Role: Content Director & Brand Ambassador
Sondra expo presence as Content Director & Brand Ambassador for Red Fox Wireless, managing booth setup, operations, and branding at expos and sporting events.
Client: Times Media Group
Role: Managing Editor
Behind the scenes of one of many cover story packages Sondra sold to the Bentley Scottsdale Polo Championships—which she also produced, coordinating photography, talent, and glam. From pitch to polish, she handled the details to bring this equestrian lifestyle feature to life.
Client: North Valley Magazine
Role: Managing Editor
Hosting and producing North Valley Magazine’s live “Face of the North Valley” model search event—where she introduced the finalists, coordinated the production, and brought the brand to life in front of a live audience.
Client: North Valley Magazine
Role: Managing Editor
Interviewed race car driver and reality TV star Arie Luyendyk Jr. and coordinated a cover shoot as Managing Editor of North Valley Magazine.
Client: The Media Barr, Inc.
Role: Owner
Kicking it with Big Red at a #SocialMediaDay seminar—where Sondra joined local pros to explore emerging trends, brand storytelling, and what’s next in digital engagement.
Kudos
Feedback that Hits the Mark
Natasha Beal
Owner/publisher Obstinate Ideas
"I have had the absolute pleasure of working with Sondra for 2+ years, and hope to continue for many more years to come. She has a no BS attitude with an impressive work ethic, which I appreciate. Hiring her has been one of the best decisions I have made for my company. She tackles everything thrown at her (including the launch of an 8th publication - surprise!), which has freed up time that I need to spend elsewhere on the company. I don't know how she does so much, and makes it look so easy."
Vanessa Fryer
Freelance
Graphic Designer
“Sondra, owner of The Media Barr, is the best editor I've ever worked with. I have been working in the industry for 12 years, and have seen many editors come and go. Sondra, in my opinion, is the easiest to work with, extremely friendly, and very good at what she does. I would highly recommend using The Media Barr for your next project. You will not be disappointed. There's nothing she can't do.”
Sam Houston
Owner/publisher
LIVING WELL Magazine
"Sondra can do it all in publishing. For the past 11 years, and for as long as she’ll have us, Sondra has provided us expert writing and editing for all our magazines, website content, and social media. She’s been an invaluable part of our team with many important decisions and always brings experience and creativity to the table. Sondra handles each conversation, project, and deadline with utmost professionalism and eagerness. We are blessed to have her. Thanks a million, Sondra!"
Denise Testori
Former President
Prestige Cleaners
"I want to take a moment and express my appreciation for the artful (communication and graphic) task you are achieving for Prestige’s facebook entries. The posts have been genuine with a variety of teachable and chuckle moments. Grateful for your talents!
Stay “cool” and thank you, again!"