East Valley Magazine: Editor in Chief

Sondra Barr played a key role in launching East Valley Magazine, helping to create the publication from the ground up. She developed the editorial framework, established the magazine’s voice and content direction, and oversaw every stage of production—from feature writing and contributor management to photo shoot coordination, design collaboration, and final issue layout. The result was a polished, lifestyle-driven regional publication that blended community stories, fashion, dining, and profiles, capturing the energy of Arizona’s East Valley.