Editor: Hyperlocal Newspapers

As editor of a family of hyperlocal publications—including North Phoenix News, Paradise Valley View, Upper Westsider, Scottsdale North News, The Kyrene Times, and The Scottsdale Standard—Sondra Barr led the full editorial process each month, from shaping story ideas to managing production. The publications focused on the people, businesses, and events that give each community its character, with stories that felt personal, relevant, and rooted in everyday life. With a hands-on approach, Sondra worked closely with contributors, designers, and advertisers to create magazines that truly reflected the neighborhoods they served.

From assigning and editing stories to managing layouts, headlines, and cover strategy, I ensured each publication delivered timely, relevant, and engaging content that truly resonated with readers. The role combined journalistic standards with community-driven storytelling—making space for authentic voices, from standout students and neighborhood nonprofits to small business owners and civic leaders.