Avery Lane: Marketing & Social Media Management

For Avery Lane, a high-end furniture showroom in Scottsdale, Sondra crafts and manages a distinctive digital presence that blends luxury with approachability. From scripting and styling video content to writing social captions that feel fresh—not forced—she has helped shape a brand voice as curated as the showroom itself.

Her work covers every detail: filming reels of new arrivals, developing witty and elevated verbiage, designing story highlights, crafting eBlasts, and producing marketing materials that align with seasonal campaigns and in-store events. She also manages ad campaigns that speak directly to the aesthetic-minded Scottsdale buyer, ensuring the content is not only visually compelling but strategically delivered.

Whether spotlighting a French antique sideboard or a sleek Italian sectional, each piece of content is designed to stop the scroll and carry the showroom’s inspiration seamlessly into the digital space.